Analysis of the successes and weaknesses

 Tim Horton which sells coffee and doughnut is one of the most famous chain coffee shops and fast food restaurants in Canada. Tim Horton has over 4,000 restaurants in 14 countries. As you can see from this number, this restaurant successfully rising. It means that they have strong advantage that better than competitors.

 

The key success factor is their price. They are much cheaper compares to their competitor such as Starbucks, McDonald’s. This price attracts people of all economic levels and gain repeat customers. When you walk in Vancouver, it is common sight that someone who walk with a cup of coffee from Tim Horton. These people want to grab coffee and go somewhere like workplace, and schools. This price makes this need solves easily so that Tim Horton is a good place to just grab coffee and some bakery goods.  

Moreover, their application contributes to gain loyal customers. These days, using restaurants shops own apps is famous way. They also follow this trend and control well. In the app, you can get offer each week. This offer provides customers discount or gain extra points. This offer trigger buying motivation.  

 

On the other hand, Tim Horton has weakness. You can sometimes see unclean chair and table in Tim Horton. Cleanliness is essential thing in food industry because their environment effects to impression and trust. In fact, it can be said that Tim Horton can cover this weakness by their price. However, increasing customer satisfaction, they need to control quality. Customer feel nothing wrong about cleanliness and product they serve regardless of which shops they use. If they can improve this aspect, they take more advantage and decrease fear of expansion in competition.

 

After all, while taking advantage of their price, they should take care of their management to keep the same quality.

 

 Aditya Shastri. (n.d.). Detailed SWOT Analysis of Tim Hortons with Company Overview. Retrieved from https://iide.co/case-studies/swot-analysis-of-tim-hortons/.